7 Ways to Improve Your Site's Crawlability (And Why You Should)
While keyword research, link-building, content optimization, and other on-page strategies can improve your domain’s search ranking, search engine optimization (SEO) starts with getting your pages indexed and to do that you need to ensure they’re crawler-friendly. Crawler bots, like human users, appreciate sites which have clear, structured, readable data. However, since crawlers can only spend a limited amount of time and resources per site, domains with incoherent site maps, broken links, or 404 errors might not get indexed at all, effectively invisibilizing it for all potential users. ...