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Tesco – Marketing Strategy in Northern Ireland

In Business by Ian CarnaghanLeave a Comment

Early in 1996 the supermarket giant Tesco bought over the complete Stewarts / Crazy Prices group for an investment of £641 million.  By 24th November 1996 Crazy Prices, Abbeycentre had been converted to Tesco, Abbeycentre after several other branches including Carrickfergus had undergone the same changeover earlier on in the year.  Although many of the objectives of the company remain …